Discover the fragrance
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14 September 2026 · Saudi Arabia time
The first Wahhaj drop is live
A clear decision before the story
Wahhaj in five facts
- Total edition
- 600
- First drop
- 170
- Volume
- 60 ml
- Concentration
- Eau de Parfum
- Availability
- International shipping
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The signature of Wahhaj
A scent in three movements
A green floral character that opens with light, develops a velvety texture, and settles into a softly sweet musky-woody base.
Opening
Luminous neroli with fresh green notes.
Heart
White flowers, tuberose and a rich velvety texture.
Base
Sandalwood and musk with a special molecule, vetiver, moss and airy amber.
The making of Wahhaj
Time transformed into presence
Created within the house, from concept and composition to maturation, Wahhaj expresses a Western fragrance with a modern Eastern touch.
Months of development
More than ten months of innovation and development in collaboration with a specialist chemist to reach the final fragrance formula.
Months of maturation
The fragrance matured for five months using modern maturation techniques and organically sourced alcohol.
Oils from Grasse, France
Our fragrance oils are made in factories in Grasse, France, and the formula was developed in accordance with IFRA Standards.
The house of ELA
From Jeddah to the world
We create genderless Western fragrances with a modern Eastern touch, turning each release into a distinct chapter of the house identity.
Discover ELAComposed in-house
The house perfumer develops each composition around the intended character and identity of the release.
Made in Saudi Arabia
ELA fragrances are made in Saudi Arabia using selected ingredients.
International shipping
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